NATURAL, PLANT-BASED INGREDIENTS: Made with good mix of sunshine weight oils, together with avocado and argan oil, to remove frizz, add shine and improve softness of curls. Free from dangerous substances together with phthalates, sulfates, parabens, mineral oil, and silicones.
BOY-DESIGNED AND APPROVED: Our focus group of younger kings led the product expertise, deciding on scents and giving suggestions on formulation.
EFFECTIVE FOR DIVERSE HAIR TYPES: Our merchandise are particularly tailor-made and helpful for hair sorts 3A, 4A, 3B, 4B, 3C and 4C. Works for each excessive porosity hair (excessive moisture retention) and low porosity hair (low moisture retention).
PROMOTES SELF CARE + CONFIDENCE: In order for boys to be the most effective model of themselves, they should have moments of self-care, which helps to instill the boldness they should current their greatest selves every and day by day.
POSITIVE REPRESENTATION: We’re a boy-focused model that represents the range of Black and Brown boys throughout the magnificence trade. We need boys to be represented in all aspects of their lives, together with the merchandise they make the most of for themselves.